Lady Gaga was awarded the “Most Innovative Artist” award for "stretching technology to the limit" at O's first ever prize-giving, which celebrates the online music experience. She was also handed the “Must-Follow Artist on Twitter” award. Other winners include Willow Smith, whose track "Whip My Hair" gained her the "Most Viral Dance" accolade, whilst 30 Seconds To Mars' "Hurricane" video was top in the "Not Suitable For Work Music Video" poll.
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